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What the heck should we call *.domain.com?
(SEOmoz Daily SEO Blog)Posted by randfish
If you've been playing around with Linkscape a little, you've probably seen our attempts at creating a lot of new naming conventions for metrics and features that were previously the exclusive realm of web indexing researchers, information retrieval scientists and search engineers. Things like mozRank & mozTrust (mT) have seemed to work out fairly well so far, but...
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The Long Tail Theory Gets Challenged, Just Not in Search Query Demand
(SEOmoz Daily SEO Blog)Posted by randfish
Research has been cropping up in the last few years to challenge Chris Anderson's modern-classic theory of demand distribution. The Times of London had this to report today in their article - Long Tail Theory Contradicted:
The internet was supposed to bring vast choice for customers, access to obscure and forgotten products - and a fortune for sellers who...
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The Evolution of Search Results and What It Means for Search Marketers
(SEOmoz Daily SEO Blog)Posted by randfish
In the last six weeks, 3 unique events have led me to conclude that this post is essential. We, as search marketers, need to understand not just the small changes the engines have been making in Q4 '08, but what that signals as a broader direction. I'll start by recounting those events:
#1 - More Ads in the SERPs (and other places)
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Green New Year’s Resolutions
(SEO by the Sea)I’ve been working upon and considering some of the things that I might do to lessen my environmental impact upon the Earth and others, and thought that it might be worth sharing those here. I’ve written them in the form of New Year’s resolutions that people could follow, but we don’t have to wait [...]
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The Big List of PPC Resources & Articles
(SEOmoz Daily SEO Blog)Posted by Tom_C
This post needs very little introduction. I’ve scoured the web, my bookmarks and twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy! Campaign Management All those articles on how to improve your campaign, tips, tricks and campaign advice.
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Images in Search Engine Results
(SEO by the Sea)When a search engine presents the results of a search to you, it will often show you the title of a page, a short snippet from the page or a meta description, and the URL of the page. While that information can help searchers choose which pages to visit, showing images from the pages [...]
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Search Trails: Destinations, Interactive Hubs, and Way Stations
(SEO by the Sea)We use search engines to find information about the world around us. In return, search engines are working on using information about how we search, and how we browse web pages to try to provide us with information that we want to find. A search engine might gather information from search engine [...]
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Headsmacking Tip #10 - Incentivize Links
(SEOmoz Daily SEO Blog)Posted by randfish
A very short tip, but one that has been proving incredibly valuable to all of our clients of late.
When you think about attracting links organically, the process goes something like this:
What content can I create that will naturally attract links? What format should I put it in for maximum share-ability? How can I promote it to reach the largest...
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Collecting Past Due Payments From Clients
(SEOmoz Daily SEO Blog)Posted by Sarah Bird, Esquire
May It Please the Mozzers, I want to briefly touch on some collections methods and issues today. The first step is to try and collect the money yourself with follow-up invoices, letters and an offer of a payment plan. In this stage you can often accomplish two important things: getting a personal guarantee from the business owner, and getting the business...
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