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How to find out what Search engine users are really asking.

(SEOmoz Daily SEO Blog)

Posted by radcotton
As the SEOmoz team have been away at Pubcon I've been asked to fill in with a blog post. I'm Richard Cotton and I work for Distilled as their Paid Search marketer. One of my colleagues sent me a link to a fun little tool that he had been using from Wordtracker Labs, the people who brought you the fantastic keyword suggestion tool. You type in a word and it tells you what questions people have been asking on their partner search engines within the last 140 days containing that word. A lot of people have been talking about the benefits for SEO work that a tool like this can provide, and there is no doubt that that is the case, but there is also one massive benefit for anyone running a Paid Search account. For PPC this is a great source of potential negative...

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